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The Social Glow/Up Mastery Kit

Ready to master social media with strategies that last? Get access to the exact processes we use to craft expert strategies and workflows for our clients. The Social Glow/Up Mastery Kit provides step-by-step guidance, interactive exercises, and proven frameworks—just like the ones we use for our high-profile clients, helping them achieve lasting social media success.

imagine if

  • You had clear, step-by-step social media processes to follow, freeing up more time to focus on growing your business instead of stressing over social media content.
  • Your strategy was guided by social media experts who understand how to create purpose-driven content that aligns with your brand’s goals.
  • The guesswork around what to post disappeared, allowing you to plan, create, and post confidently and with ease.
  • You could stop second-guessing your social media strategy and start executing with confidence and clarity.
  • Trends and algorithm changes no longer threw you off course because you were equipped with expert tools and guidance to stay ahead.
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Not Your Typical Online Course

At Lola Charles Communications, social media is more than just a trend—it’s our expertise. With years of hands-on experience managing social media for high-profile clients across various industries, we’ve developed strategies that deliver real, measurable results.

While online courses promise transformation, research shows that only about 10% of people actually complete them. That's why we’ve bundled our expertise into the The Social Glow/Up Mastery Kit—a more effective, hands-on approach. These guides allow you to work through proven frameworks at your own pace, without the pressure of completing a lengthy course. 

 

what you get

  • The Social Glow/Up Branding Guide: Create a powerful brand identity that truly connects with your audience.
  • The Social Glow/Up Audit Guide: Perform a detailed social media audit to identify opportunities, refine your strategy, and stay ahead of competitors.
  • The Social Glow/Up DIY Playbook Guide: Develop a custom social media strategy that aligns with your business goals.
  • The Social Glow/Up Monthly Content Planning Guide: Learn how to create a winning content calendar that maximizes engagement.
  • The Social Glow/Up Ultimate IG Guide: Master Instagram by learning advanced content creation techniques, platform strategies, and performance tracking.
  • BONUS: A Guide to the Guides is a short tutorial outlining how to use the guides and ensure you get the most from your investment. 

the person behind the program -

the person behind the program -

the person behind the program -

the person behind the program -

the person behind the program -

the person behind the program -

the person behind the program -

hey there!
my name is kelly ellis.

I started Lola Charles Communications in 2019 after a rewarding career in corporate marketing, driven by my passion for building real connections through social media. Over the years, I’ve seen how overwhelming social media management can be for marketing professionals—juggling daily tasks, managing endless questions, and staying on top of trends and algorithm changes.

That’s why I created The Social Glow/Up Mastery Kit: to share our exact strategies and processes with more brands and businesses seeking expert guidance without the need for costly agency fees or long-term commitments. This kit makes our proven approach accessible, allowing you to follow our step-by-step framework at your own pace. You’ll learn how to master social media with confidence and clarity, so you can focus on what matters most—growing your business.

who is this for?

01. business owners

From local shops to global brands, business owners know that a strong online presence is crucial to success. Our customizable strategy and content plan will help you connect with your audience, showcase your products or services, and drive consistent engagement—allowing you to focus on running your business while you implement a proven social media plan with ease.

02. marketing leaders

As a marketing leader, you understand that well-executed social media content is key to building and maintaining your brand’s online presence. With a tailored strategy, you’ll have the tools to create content that aligns with your marketing objectives, engage your target audience, and deliver measurable results—all while staying ahead of trends and evolving algorithms.

03. entrepreneurs

As an entrepreneur, you know that building your brand online is essential to growing your business. With expert guidance on strategy and content planning, you’ll be equipped to create purpose-driven social media content that aligns with your goals, engages your audience, and drives real results—all while you stay focused on building and growing your business. 

04. social media managers

As a social media manager, you’re responsible for crafting content that resonates and drives engagement. With expert guidance on strategy and post planning, this course will equip you to build impactful, purpose-driven content that aligns with your brand’s goals, engages your audience, and delivers measurable results—all while keeping you ahead of the latest trends and algorithm updates.

01. business owners

From local shops to global brands, business owners know that a strong online presence is crucial to success. Our customizable strategy and content plan will help you connect with your audience, showcase your products or services, and drive consistent engagement—allowing you to focus on running your business while you implement a proven social media plan with ease.

02. marketing leaders

As a marketing leader, you understand that well-executed social media content is key to building and maintaining your brand’s online presence. With a tailored strategy, you’ll have the tools to create content that aligns with your marketing objectives, engage your target audience, and deliver measurable results—all while staying ahead of trends and evolving algorithms.

03. entrepreneurs

As an entrepreneur, you know that building your brand online is essential to growing your business. With expert guidance on strategy and content planning, you’ll be equipped to create purpose-driven social media content that aligns with your goals, engages your audience, and drives real results—all while you stay focused on building and growing your business. 

04. social media managers

As a social media manager, you’re responsible for crafting content that resonates and drives engagement. With expert guidance on strategy and post planning, this course will equip you to build impactful, purpose-driven content that aligns with your brand’s goals, engages your audience, and delivers measurable results—all while keeping you ahead of the latest trends and algorithm updates.

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client stories

Participating in the Social Glow/Up was incredibly valuable. We absolutely loved working with the team at Lola Charles and felt the process was rolled out seamlessly. Any questions that arose were always answered promptly and many great ideas were generated for us through these sessions. I learned so much about implementing the right social media strategy for each social platform to attract customers and ultimately drive sales. 

 

5/5 stars to the team for helping us grow our business through social media!

Cassidy, Social Media Manager

As a small team with limited resources, I lean on the Lola Charles team to handle all our social media and influencer activity. I trust the team to lead, recommend and manage our social strategy with the knowledge that they’ll loop me in at key decision points. The Lola Charles team develops engaging and unique category content and provides helpful insights and recommendations.

Kristin, VP of Marketing

Lola Charles Communications is a pleasure to work with! The team is knowledgeable and helpful when it comes to all aspects of digital marketing. They have become an extension of our internal team and are fantastic at what they do.

Maggy, Social Media Manager

this program is
perfect for you if...

  • You want strategy and content guidance from real experts like Samantha and Anna from Team Lola Charles.
  • You're ready to focus on big-picture business goals instead of wasting time figuring out what to post.
  • You're eager for a custom social media plan that aligns perfectly with your brand.
  • You're done wasting time chasing the latest social media trends.
  • You're overwhelmed by the constant demands of social media content creation.
  • You want expert guidance without long-term commitments and that fits into your schedule.

what's included

the social glow/up branding guide

Discover how to create a strong, consistent brand identity that resonates with your target audience. This guide will help you refine your messaging, visuals, and voice, ensuring your brand shines across all platforms.

$97 value
the soical glow/up audit guide

Gain deep insights into your audience, competitors, and content performance. This guide walks you through conducting a thorough social media audit so you can make informed, data-driven decisions to enhance your strategy.

$47 value
the social glow/up DIY playbook guide

Build a truly custom social media strategy tailored to your business goals. The Playbook Guide provides you with a step-by-step framework to create sustainable strategies that align with your mission and values.

$97 value
the social glow/up monthly content planning guide

Simplify your content creation process with this guide’s streamlined approach to planning. Learn how to craft and organize your content calendar for maximum efficiency, engagement, and growth.

$47 value
the social glow/up ultimate IG guide

Master Instagram with advanced strategies for content creation, optimization, and performance tracking. This guide dives deep into the platform, offering practical tips to turn Instagram into a powerful tool for growth.

$97 value
a guide to the guides

Start here to get instructions on how to use the guides and ensure you get the most from your investment.

$27 value
what's included

amazing value!

amazing value!

amazing value!

amazing value!

amazing value!

amazing value!

amazing value!

$197

for a $412 value!

Enjoy savings of more than 50% off when you bundle all of our guides with The Social Glow/Up Mastery Kit! Lifetime access ensures you will always get the latest updates to each guide in the kit.

frequently asked questions

+ What is The Social Glow/Up Mastery Kit?

+ How is this different from an online course?

+ What do I get with the kit ?

+ Do I need to follow the guides in a particular order?

+ Is this suitable for beginners? What about people with social media experience?

+ Do you guarantee results from The Social Glow/Up Mastery Kit?

+ Can I get support if I have questions or get stuck?

+ How long will it take to complete all of the guides?

+ I've seen social media courses for as low as $19. What does this cost $197?

+ Do you offer refunds?