This expert-developed guide empowers you to elevate your brand’s presence with proven strategies and actionable insights. Build a brand you’re proud of, with confidence and clarity.
The Social Glow/Up
Branding Guide
imagine if
- Your brand identity consistently attracts and resonates with your ideal audience, making a lasting impact.
- You had a clear and compelling brand story, with every touchpoint aligned to your vision and values.
- Your brand's aesthetic stood out effortlessly, creating a cohesive vibe that your audience loves.
- You could confidently track your brand’s growth, using insights to refine and amplify your strategy.
- Your brand became a powerful force in your industry, with every element working together to deliver real results.
Your Brand Is a Vibe. Make It a Good One.
Designed by branding experts with years of experience, The Social Glow/Up Branding Guide is your essential resource for creating a memorable brand identity. With over 70 pages packed with actionable strategies, expert insights, and practical tools, you'll be empowered to build a brand that genuinely connects with your audience. This self-paced guide, accompanied by two concise video modules, is crafted to help you shape and refine your brand’s unique vibe—all within one comprehensive and easy-to-follow document.
what you get
- Nine Expert-Crafted Educational Modules: Developed by Team Lola Charles, each module in this comprehensive guide will help you build a vibrant brand and bring it to life through social media—at your own pace without watching hours of video content.
- Interactive Exercises: Included in select modules, these exercises are designed to put what you have learned into action.
- Exclusive Template Access: Leverage our beautifully designed Brand Guidelines Template in Canva, with step-by-step instructions on implementing your work to create your own customized guidelines.
the person behind the program -
the person behind the program -
the person behind the program -
the person behind the program -
the person behind the program -
the person behind the program -
the person behind the program -
hey there!
my name is kelly ellis.
I founded Lola Charles Communications in 2019 after a rewarding career in corporate marketing for a national consumer brand. Throughout my journey, I developed a deep passion for creating authentic connections through social media. I also witnessed firsthand the immense challenges marketing and social media professionals face—balancing day-to-day tasks while fielding endless internal questions, chasing fleeting trends, and navigating constant algorithm changes.
That’s why I launched The Social Glow/Up—a comprehensive suite of services designed to eliminate the guesswork and stress of social media for brands and businesses. Since our inception, Lola Charles Communications has proudly served a wide variety of clients, including renowned brands, local retailers, celebrities, entrepreneurs, and coaches.
With The Social Glow/Up Branding Guide, we're elevating our expertise even further. This comprehensive, self-paced guide empowers you to focus on what truly matters—crafting a brand identity that not only stands out but also resonates deeply with your audience, setting your business apart in a crowded marketplace.
who is this guide for?
01. business owners
Empower your brand to connect deeply with customers and drive growth. Whether you’re building your brand from the ground up or enhancing an existing identity, this guide provides the strategies and insights needed to establish a powerful presence in the market.
02. marketing leaders
Lead your team with confidence by leveraging proven tools and frameworks to craft a brand that resonates with your audience. With actionable strategies at your fingertips, you'll ensure your brand’s identity remains consistent and impactful across all channels.
03. social media managers
Align your brand’s visual and messaging elements seamlessly across platforms. Gain the expertise to enhance your brand’s presence, ensuring every post, story, and interaction reflects your brand’s true essence and engages your audience effectively.
04. entrepreneurs
Build a brand that truly embodies your vision and values. Whether launching a new venture or revitalizing an existing one, you’ll find step-by-step guidance to create a brand identity that not only stands out but also deeply connects with your target audience.
client stories
this program is
perfect for you if...
- You want branding guidance from real experts, like Samantha and Anna from Team Lola Charles.
- You’re ready to elevate your brand’s identity and make it a core part of your business strategy.
- You’re eager to streamline your branding process so you can focus more on growing your business.
- You’ve had enough of second-guessing your brand’s message, wondering if it truly connects with your audience.
- You’re tired of feeling overwhelmed by the pressure to constantly reinvent your brand to keep up with trends.
what's included
the ultimate branding guide
Unlock a 70+ page, in-depth guide that covers everything you need to build and refine your brand’s identity. This comprehensive resource is yours to keep, with lifetime access and regular updates, ensuring you're always equipped with the latest branding strategies and insights.
$197 value
companion video modules
Learn directly from Kelly Ellis, founder of Lola Charles, through two short video modules. These expert tips will help you unlock the full potential of the guide and apply the strategies to your specific needs, making the most out of every page.
$97 value
brand guidelines template
Access a customizable Brand Guidelines template in Canva that acts as the perfect companion to your guide. This shareable document allows you to document and organize your branding work in one cohesive place, making it easy to maintain consistency and communicate your brand identity across your team and beyond.
$47 value
what's included
buy now for an amazing value!
buy now for an amazing value!
buy now for an amazing value!
buy now for an amazing value!
buy now for an amazing value!
buy now for an amazing value!
buy now for an amazing value!
$97
one-time payment
an amazing value on a program worth over $340!