At Lola Charles, we know that navigating the world of social media can feel overwhelming, but it doesn’t have to be. Our Social Glow/Up suite of services is designed to give you the clarity, confidence, and expert support you need to build a powerful, purpose-driven online presence. Whether you're looking for personalized guidance or self-paced tools, we’re here to help you glow up and stand out.
THE SOCIAL GLOW/UP SERVICES
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1 THE SIGNATURE SOCIAL GLOW/UP
Take the Guesswork Out of Social Media with The Signature Social Glow/Up! This unique monthly membership program provides everything you need to elevate your social media presence. We start with a deep-dive audit and strategy to set a solid foundation, followed by ongoing, customized content plans delivered straight to your inbox each month. With expert support from Team Lola Charles, you'll have the tools, insights, and direction to confidently create content that drives real results—without the overwhelm.
Who It’s For: Ideal for business owners, marketing leaders, social media managers, and entrepreneurs who want to strengthen their social media presence with done-for-you expert strategy and planning. We also work with agency partners looking to white label this service.Â
What’s Included
Month 1: The Foundation
- Comprehensive Social Media Audit: A detailed analysis of your current social media presence, target audience, and competitors to uncover key growth opportunities.
- Custom Social Media Playbook: A tailored strategy document that outlines your content pillars, optimal platforms, posting cadence, and measurement plan, serving as your roadmap for social media success.
- Strategy Development: Our expert team crafts a data-driven strategy, complete with actionable recommendations to maximize your social media impact and set you up for long-term success.
Month 2 and Beyond: Ongoing Success
- 100% Customized Monthly Content Plans: Monthly content plans for Facebook, Instagram, Pinterest, and TikTok, fully tailored to your strategy and audience, so you always know what to post and when.
- Monthly Reporting & Insights: Clear, concise reports tracking your progress to help you make informed, data-driven decisions.
- Monthly Office Hours with Team Lola Charles: 1:1 support to keep you on track, answer your questions, and refine your strategy for ongoing growth and success.
With The Signature Social Glow/Up, you’ll have a stress-free, expert-backed approach to social media content planning that empowers you to focus on growing your business.
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2 THE DIY SOCIAL GLOW/UP
Learn the exact in-depth process we use to build sustainable, purpose-driven strategies and content plans for our clients. The DIY Social Glow/Up isn't just another online course; it's your blueprint to mastering social media with confidence, expert insight, and intention.
Who it’s for:
Ideal for business owners, marketing leaders, social media managers, and entrepreneurs who want to learn how to build a sustainable strategy and purpose-driven content plans on their own time.Â
What’s included:
- The Social Glow/Up Audit Guide: Discover the 4-step process we use to conduct comprehensive social media audits for our clients. This guide will help you uncover critical audience insights, social content opportunities, and competitive analysis to form the backbone of your strategy.
- The Social Glow/Up Playbook Template: Access the same template we use to document winning social media strategies for our clients. This all-encompassing playbook covers everything your brand needs to succeed on social media, serving as a detailed roadmap for all your social media efforts.
- The Monthly Content Planner: Put your strategy into action with this comprehensive planner, designed to help you create monthly content plans that align with your business objectives. Every post will have a clear purpose, allowing you to execute with ease and confidence.
- Instructional Videos: Get expert insights and tips from four companion videos featuring our founder, Kelly Ellis. She'll introduce you to each section, walk you through the templates, and ensure you confidently end the course and ready to put your work into action.Â
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3 THE SOCIAL GLOW/UP AUDIT GUIDE
Learn the exact 4-step process we use to conduct thorough social media audits for our clients. Uncover deep insights about your target audience, how they interact with brands on social, your competitors, and more.Â
Who it’s for:
Ideal for anyone using social media to support a brand or business looking for expert guidance with refreshing their strategy.
What’s included:
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The Social Glow/Up Audit Guide:Â a downloadable PDF guide that walks you through our proven 4-step Social Media Audit process.
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Competitive Analysis Template: access to our customizable template that allows you to track and save your competitive analysis work easily.
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Confidence from Expert Guidance:Â once you complete your audit, you can feel confident knowing you've followed a process created by real social media experts with 15+ years of experience.Â
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4 THE SOCIAL GLOW/UP BRANDING GUIDE
Master the strategies we use to craft powerful, standout brand identities.Discover how to define your brand’s unique voice, create cohesive visual aesthetics, and build a memorable online presence that resonates with your audience.
Who it’s for:
Ideal for entrepreneurs, business owners, and marketers looking to establish or refresh their brand’s identity and bring it to life through social media.
What’s included:
- Nine Expert-Crafted Educational Modules: Developed by Team Lola Charles, each module in this comprehensive guide will help you build a vibrant brand and bring it to life through social media—at your own pace without watching hours of video content.Â
- Interactive Exercises:Â Included in select modules, these exercises are designed to put what you have learned into action.Â
- Exclusive Template Access:Â Leverage our beautifully designed Brand Guidelines Template in Canva, with step-by-step instructions on implementing your work to create your own customized guidelines.
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5 THE SOCIAL GLOW/UP 1:1 CONSULTATION
Are you looking for customized social media support? Request a FREE 30-minute consultation with Team Lola Charles!
Other Services We Provide:Â
- Customized social media audits
- Social content creation, including videos, images, captions, and more
- Full-service social media management
Space for customized services is limited, so request your free consultation today. Click below to complete our short form and we'll get back to you in 1-2 business days.
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